Twitter Activism: Paid Ads Targeting SJWs
Posted: Mon May 04, 2015 2:20 pm
Andrew Auernheimer:
https://storify.com/weev/fun-with-twitter-ads-day-1
Here's how it looks and works:I decided to spend a few pennies on Twitter ads today. These impressions are a little expensive but I feel like I can definitely game the targeting system to make them super cheap. There's some CPA pricing structures here that don't seem to take into account that one might want only to generate negative reactions to ad campaigns.
Thanks to Twitter's integration of Acxiom and Datalogix to its ad console, you can do some wonderful targeting. You can aim for people that have donated to Democratic campaigns, or animal rights causes (can't wait to try to sell those people some furs). You can aim for women who shop fine jewelry. You can also choose to display ads to followers of specific users, like @Jezebel or @feministing.
https://storify.com/weev/fun-with-twitter-ads-day-1