Who Rules America?: A Research Report

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Steve French

Who Rules America?: A Research Report

Post by Steve French » Wed Apr 29, 2015 2:27 am

Excerpt:
THERE IS NO GREATER POWER in the world today than
that wielded by the manipulators of public opinion in
America. No king or pope of old, no conquering general or
high priest ever disposed of a power even remotely approaching
that of the few dozen men who control America’s mass
media of news and entertainment.
Their power is not distant and impersonal; it reaches
into every home in America, and it works its will during
nearly every waking hour. It is the power that shapes and
molds the mind of virtually every citizen, young or old, rich
or poor, simple or sophisticated.
The mass media form for us our image of the world and
then tell us what to think about that image. Essentially everything
we know—or think we know—about events outside
our own neighborhood or circle of acquaintances comes
to us via our daily newspaper, our weekly news magazine,
our radio, or our television.
It is not just the heavy-handed suppression of certain
news stories from our newspapers or the blatant propagandizing
of history-distorting TV “docudramas” that characterizes
the opinion-manipulating techniques of the media
masters. They exercise both subtlety and thoroughness in
their management of the news and the entertainment that
they present to us.
For example, the way in which the news is covered:
which items are emphasized and which are played down;
the reporter’s choice of words, tone of voice, and facial expressions;
the wording of headlines; the choice of illustrations—
all of these things subliminally and yet profoundly
affect the way in which we interpret what we see or hear.
On top of this, of course, the columnists and editors
remove any remaining doubt from our minds as to just
what we are to think about it all. Employing carefully
developed psychological techniques, they guide our
thought and opinion so that we can be in tune with the
“in” crowd, the “beautiful people,” the “smart money.”
They let us know exactly what our attitudes should be
toward various types of people and behavior by placing
those people or that behavior in the context of a TV drama
or situation comedy and having the other TV characters
react in the Politically Correct way.


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